Creative Director // Copywriter
Heading into 2023, the economic climate was anything but normal. Mortgage rates exploded from all-time lows, egg prices reached all-time highs, and anytime you turned on the news a recession seemed to be right around the corner—resulting in a lot of conversation across social media. With financial numbers feeling scarier than ever…we decided to partner with the one numbers guy everybody trusts.
For decades, Elton John’s frames have defined his look. So when we partnered up with Walmart and Sam’s Club to launch Elton’s brand new eyewear line, we did the one thing we knew would spark the most conversation: take his glasses away.
A few weeks before the Super Bowl, with Tom Brady retirement speculation at a fever pitch, we had him drop a cryptic photo that ignited the internet.
During the Super Bowl, all was revealed with an epic commercial announcing…
Wall Street Journal—Tom Brady in Super Bowl Ad For Hulu: “I’m Not Going Anywhere”
Introducing, an influencer campaign you can’t call bullsh*t on.
My partner Max Pollak and I were part of an incredible team of people at BFT that brought this idea to life.
Check out the case study that helped the campaign win two silver Lions at Cannes, two silver effies, two bronze one show pencils…and a lot of really hilarious Hulu Has Live Sports memes.
The year is 2074. You made some bad money moves, and now Future You is totally screwed...and singing about it. We tapped the incredible Jim Jenkins to help bring this geriatric millennial musical to life, earning us a Cannes Shortlist for Best Original Music, and a ton of social chatter.
To introduce this Aussie-inspired, Colorado-based yoghurt with an h brand nationwide, we created a campaign that spanned print, out of home, social media, sampling opportunities, package redesign and a brand spankin' new website.
And for all those that love to lick the lid, we started printing delicious phrases on each foil cap with the tag #FlipYoLid. Fans kind of went crazy for it, posting pics of their lids with captions like, "My yoghurt totally gets me."
Always a good sign.
Reality TV fans don’t want to watch commercials. They want to watch Reality TV.
So instead of creating a commercial about just how much reality TV Hulu has, we turned our commercial buys into mini reality TV shows.
And the kicker? We got reality TV superfan Chrissy Teigen to host this insane group of reality TV stars at her house.
Photobooth pics were taken, appetizers were spilled, and sh*t went down...
All to let fans know: Hulu Has Reality TV
Literally woke up for bacon.
Also, wrote about bacon, food styled said bacon, and often ate the bacon.
An awards show? In the middle of a pandemic?
When Hulu came to us hoping to let people know about their huge library of adult animation, we quickly realized that these beloved animated shows really haven’t gotten the credit they deserve.
So we collaborated with teams and animators across networks to launch the most pandemic-friendly award show possible—
Introducing the HAHA Awards, the first ever all-animated animation awards show.
Now try saying that 3 times fast.
*We worked with the Archer team to create a custom animation and it was a literal dream come true.
You know how riding first class kind of ruins flying coach forever? Or how a burger with bacon ruins burgers without bacon?
Well, that’s exactly what it’s like when you get Hulu—because better really does ruin everything.
To launch this idea to the world we created a celebrity-driven PSA for Emmy’s night warning the world to never get Hulu.
And don’t worry, we followed this warning up with plenty of super werid social, gif-tastic digital & contextual OOH.
Yes, this is in Soho (NYC). Yes, it’s truly terrible. And yes, I love it.
This iconic Irish Whiskey brand came to us hoping to launch Jameson, Ginger and Lime into the lexicon of lads on their typical night out. So, to cover all the bases for this global property, we created a digital toolkit complete with banners and social posts for each market to implement individually.
And when they came to us a few months later asking to help explain their motto, "Sine Metu," in terms lads could relate to--well, we did it again.
http://www.adweek.com/digital/venmo-wants-to-turn-its-brand-into-a-verb-just-like-google/
Just Venmo me. I’ll Venmo you. Everyone uses Venmo as a verb. Except Venmo.
To get around this legal no-go, we created a cheeky campaign using fill-in-the-blank messaging and some straight up sassy presidents.
When Autotrader told us they wanted to show off their completely redesigned, faster than ever website, we knew exactly what we needed to do—take it for a test drive. In this spot, we brought audiences along on a high-octane race through the website, featuring demos of each new tool, button, and capability along the way.
SmartWool wanted to be storytellers. So we told a story. Or, rather, we told many.
From the manifesto video to the print that falls out of it, each piece tells the story of what Go Far, Feel Good really means.
SmartWool wanted to be storytellers. So we told a story. Or, rather, we told many.
It's beer.
....it's also a whole lotta social stuff, video content, these crazy cool things called Can-Vases (yay puns!), and a pretty innovative rewards app.
Yes. You heard me. A rewards app FOR DRINKING BEER. Don't worry. We checked, it's legal.
Even the most dedicated climbers need a break. Here's to enjoying yours with family and a crisp Coors Light.
Ebates is an online shopping portal that basically pays you to shop. Which is cool. But we're here to ask the important questions, like "who exactly is cutting all those checks?"
We also made some testimonials. Less cool, but also, necessary (I hear).
